So far I've e-published one short story and a collection of short stories as different e-books. It's time for a new addition. I'm going to publish a second short story as a standalone e-book, which will make two from the collection available for readers to try out solo.
Why bother with this?
Besides needing a name (brand), presence (web site, blog, facebook page, twitter account, etc.), push (marketing, promotions) and pulls (reviews, likes, links), an author needs product.
Well duh, you say. The more you have to sell, the greater the chance you will sell.
But besides giving current fans more of your goodies to enjoy, having a larger number of released books provides more ways for potential fans to discover you. Each book is like a beacon, drawing wayward readers in to check it out. When they find one, they find them all. This provides more temptations to consider, which might help make the difference when a reader is unsure about a newly discovered author.
Plus I can use the standalone short stories not just as lures but also as promotions for Dark Doses, my short story collection. For instance, I can give away the standalone stories more frequently than the whole collection. This matters particularly now because I'm thinking about dropping Dark Doses out of KDP Select. But that will be another post for the future.
Funny thing, publishing. It starts with words and it pretty much ends with numbers.